Marketing Audit

A marketing audit will help you answer the following questions: Are we right on track? And if not, how do we manage to get back? It is a review and evaluation of your marketing goals and activities, a reality check you use to find out whether what you do is:

 

  • effective
  • efficient
  • goal-oriented

 

What is the scope of a marketing audit?

A comprehensive marketing audit is a review of your entire marketing approach. It brings together (sometimes for the very first time) representatives from all business disciplines to help evaluate your environment, goals, strategies, and activities. Finally you recommend a plan of action.

Depending on your needs and priorities, it makes sense to concentrate on one area of your marketing and optimise the related efforts. This could be:

 

  • Strategy
  • Processes
  • Content marketing
  • E-mail marketing
  • Website

 

The ideal starting point: a marketing audit workshop

If you need help getting started – how about a facilitated marketing audit workshop?
No company is like another hence no two marketing audit workshops are exactly the same. Depending on the size of your company and the requirements you set, I suggest we:

 

  • work out a guide for your marketing audit
  • carry out a working session, after which you will be able to judge what steps you should take next
  • take an escape with some of your team members to show everyone the potential of a marketing audit through hands-on exercise

 

Make your first step today.

 

Recommended reading on your journey:

Now Is a Good Time For a Marketing Revolution

 

The digital transformation challenges and the marketing audit imperative

Now more than ever it is essential to carry out a marketing audit – to take a moment to stop, before you dive into the sea of opportunities the digital transformation age poses.


digital transformation challenges - presentation


Download the presentation