Ten marketing books worth reading
- Different by Youngme Moon
Smart suggestions on how to escape the competitive herd.
- Marketing Management by Philip Kotler
The classic. People who read this book also read „The Odyssey”, “Great Expectations” and “Much Ado About Nothing”.
- Mastermind – How to Think Like Sherlock Holmes by Maria Konnikova
Not a marketing book as such. But a wonderfully written piece of literature that tries to inspire us to get the most out of our mental abilities. For professional and recreational use.
- Meatball Sundae by Seth Godin
Most oft the things Seth Godin writes are quite obvious. And yet, it seems like this kind of book is what the world really needs.
- Onward by Howard Schultz
Even if you do not like Starbucks coffee: Howard Schultz can teach you a lot about real life marketing challenges and how to conquer them.
- Problem Solved by Michael Johnson
Lots of examples on how to solve visual problems. Helps marketers to understand the way designers think.
- Smartcuts by Shane Snow
A recipe on how to reach your goals faster through lateral thinking. And a very entertaining read too.
- The 22 Immutable Laws of Branding by Al Ries and Laura Ries
22 logical approaches and practical examples on how to create brands that last. Fortunately based on the assumption: A successful brand doesn’t have to appeal to everyone.
- Word of Mouth Marketing by Andy Sernovitz
A practical guide for people who have something meaningful to say. And those people only.
- The Mousetrap by Agatha Christie
The play is celebrating its 67th year of a record breaking run. A masterpiece? Conspiracy? Content marketers should concentrate on diving into the mystery. It may inspire them to write unforgettable stories.
Would you like to recommend another marketing book? Or borrow one of the listed books from me? Then please get in touch.