Marketing Insights

Marketing is a very complex topic. That’s why I’d like to share with you some insights, offer new perspectives and invite you to discuss them with me.

 

Marketing definition

How do you define marketing?
Marketing on one page. For all those who are not familiar with the subject and those who have to explain what they do for a living.

 

Marketing life

Anyone can become a marketer. But how does one survive in a wild corporate environment?
Consider following some tried and tested principles.

 

Marketing communication

Complexity is an internal beast a customer must not be bothered with. Would you agree?

A matter of perspective: Communication

 

Data

Ever wondered why it is so hard for companies to actually do something their customers request?

The (big) Data Issue

 

What annual reports reveal about Germany’s biggest companies: A snapshot focused on marketing and sales.

DAX 30 / Board Members, DAX 30 / Employees, DAX 30 / Expenses

 

Social Media

Your Twitter bio determines your virtual fate. Will people follow you? Or will they play buzzword bingo instead?

The Twitter Bio Buzzword Bingo. An invitation to rethink your Twitter profile.