Marketing is a very complex topic. That’s why I’d like to share with you some insights, offer new perspectives and invite you to discuss them with me.
How do you define marketing?
Marketing on one page. For all those who are not familiar with the subject and those who have to explain what they do for a living.
Anyone can become a marketer. But how does one survive in a wild corporate environment?
Consider following some tried and tested principles.
Complexity is an internal beast a customer must not be bothered with. Would you agree?
Ever wondered why it is so hard for companies to actually do something their customers request?
What annual reports reveal about Germany’s biggest companies: A snapshot focused on marketing and sales.
Your Twitter bio determines your virtual fate. Will people follow you? Or will they play buzzword bingo instead?
The Twitter Bio Buzzword Bingo. An invitation to rethink your Twitter profile.